Before we can start I need to know what’s in your mind. A blog is more likely to grow and provide useful content to others if it flows from things that are already in you. In other words, the articles you write feel somewhat easy to write because it’s stuff that is already in your head. It doesn’t work well if you have to struggle over each article. The following is an exercise for you to do, so that I can get a better idea of what the blog would be about. Answer each of the 8 questions and send me your answers by email:
- Make a list of topics (word, phrase, or sentence) that you would like to write about
- Now, look a the list and think of 3 or 4 words that would best represent CATEGORIES for those topics (aim for at least 3 categories, but no more than 5)
- Just for fun, without giving it too much thought, write down titles for your first five articles.
- Imagine that your blog already has 20 great articles that you have written. Someone who has not seen the blog asks you, “What’s it about?” Write down one precise sentence that sums it up in a nutshell.
- Rewrite the above sentence in more catchy wording.
- If you could hire a professional photographer to take 4 photographs of anything for the blog, what 4 photographs would you ask for?
- Write a couple of sentences describing the type of person (age, gender, interests, line of work, etc) that best represents your target audience.
- Now, imagine that this person sits down at his or her computer to search in Google for a website like yours. Give your best guess at 3 possible words or phrases that you think he/she might type into google.
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